Mentor, Ohio, August 14, 2018 – A distinctively ‘retro’ look is now being offered by four new soft pastel tones in the Avery Dennison® Supreme Wrapping™ Film portfolio. The new Tough Pastel series of colors includes Cloudy Blue, Smoky Blue, Sea-Breeze Blue and Light Pistachio.
The new colors are suitable for all vehicle wrap applications, but they were inspired by the look of classic muscle cars. Softer, pastel colors were popular on iconic cars from the past, and now any vehicle can capture the same look.
“Bringing beautiful, unique colors to the vehicle wrap market is one way we support the industry as it continues to thrive,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “These are highly durable films, with excellent long-term removability, and they also give the productivity boost that is so important to installers, including excellent conformability around curves and recesses.”
The Supreme Wrapping Film portfolio includes more than 100 colors and finishes. Best-in-class performance and easy installation are offered by Easy Apply RS™ air egress technology – Supreme Wrapping Film can be repositioned easily during application, for bubble-free results.
More information about the new films can be found at graphics.averydennison.com/swf. (note, webpage will be updated later today). Stay up to date with pictures and product info on Avery Dennison Graphics Solutions social channels, including Facebook and @adgraphics_na on Twitter and Instagram. Learn more about all the company’s product offerings at graphics.averydennison.com.
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.
A segment of Avery Dennison’s Label and Graphic Materials, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.
Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.