Las Vegas, Nevada, November 2, 2016 – Avery Dennison Graphics Solutions announced today that Toxic Rat by Nick Caminiti, car wrap installer at Exotic Graphix, was named the King of the Wrap World in the “Wrap Like a King” Challenge at the 2016 SEMA Show. Caminiti competed against 223 other installers from 21 countries to earn the title of King of the Wrap World 2016.
“As soon as Richard Rawlings announced my name I couldn’t believe it,” said Caminiti. “My team and I at Exotic Graphix worked so hard to design a unique, creative and technically challenging wrap. It’s an honor to be recognized as the 2016 King of the Wrap World and the first king of our region for our hard work and effort. We can’t wait to take the trophy home to Australia and show it off!”
Caminiti used Avery Dennison® Supreme Wrapping™ Film Diamond Silver with DOL 1460 overlaminate film to complete his entry in the Challenge. According to Caminiti, the entry’s design was inspired by the 1960’s and the printed film created a look that would not be possible with custom paint. To achieve the Toxic Rat design on the back of the car, the rat was airbrushed and scanned in high definition, before it was printed on the DOL 1460 overlaminate. In addition to it’s exterior, the inside of the 1930 Ford Tudor was wrapped to give the entry a cohesive look.
Caminiti’s King of the Wrap World prize package includes a three-night stay in Las Vegas to attend the SEMA show, an Avery Dennison Wrap Class of his choice, a personalized 67” Race Ramp product and Wrap Like a King swag. In addition, he will receive a $1,000 cash prize, a King of the Wrap World trophy, and marketing support from Avery Dennison. This support includes Facebook® ads, exposure on the Avery Dennison Graphics Solutions website and a print ad in a trade show publication. The complete prize package is valued at almost $5,000.
A panel of eight industry judges chose the King of the Wrap World as well as regional kings from the West, Midwest, East, South, Canada, Europe and Australia/New Zealand regions. The 2016 Challenge judges included Justin Pate, Molly Waters, Myles Kovacs, Peter Wright, Vilmar Klok, Nuno Gomes and Hans Bruins.
“It was great to see such a high level of workmanship and effort in this year’s entries. The competition was tight among the eight regional winners, but Caminiti’s entry really stood out,” said Wright, Wrap Like a King judge and technical marketing manager, Avery Dennison Graphics Solutions, Australia/New Zealand. “As a first time judge, I just want to say, ‘It’s harder than it looks!’ The panel had a difficult time, but Caminiti deserved every vote and the ultimate crown.”
The judges evaluated 224 total submissions based on the criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal, and uniqueness of the design.
“Caminiti’s use of the Avery Dennison Supreme Wrapping Film Diamond line was extraordinary. The mixing and matching of several Avery Dennison films exemplifies the creativity we hope our products are used to achieve,” said Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “This year’s Challenge was open to two additional countries, and we hope to add even more in the future. Installers from all over the world brought their ‘A’ game.”
All of the 2016 Wrap Like a King entries can be found on wraplikeaking.com. Wrap installers can learn more about Avery Dennison Supreme Wrapping Film™ or digital supercast films via www.wraplikeaking.com or graphics.averydennison.com/wlak. Wrap Like a King official rules, judges and prize information are also posted at www.wraplikeaking.com.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.
A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.
