Avery Dennison® and Partner Siser® Announce Launch of EasyPSV® Starling™ Vinyl Film, Designed Exclusively for the Crafting Market

MENTOR, Ohio – November 10, 2022 – Avery Dennison® Graphics Solutions and its DIY craft market partner Siser® North America today announced the launch of EasyPSV® Starling™ by Avery Dennison, a new pressure-sensitive vinyl film product created exclusively for the crafting market. The product line is available for purchase wholesale from authorized distributors and from authorized resellers. To be directed to the closest authorized reseller, email Info@SiserNA.com.
 

Avery Dennison® Graphics Solutions announced today that it will enter the DIY/crafter market through a new partnership with Siser® North America.

 

Siser by Avery Dennison EasyPSV® Starling™ is a high-quality, flexible, pressure-sensitive adhesive vinyl film collection designed for a wide range of indoor and outdoor uses. The material offers excellent cutting and industry-leading easy weeding* and can be used in all kinds of applications, including glass and mirror, metal, ceramic and cups. The products are ideal for users working with plotter cutters. The film vinyl facestock, adhesive layer and liner cut cleanly, leaving no sticky adhesive residue on plotter cutter blades, and designs are easily removed from the liner without tearing, even with very intricate creations.

The EasyPSV® Starling™ color craft vinyl product line consists of 57 solid colors. The EasyPSV® Glitters product line consists of 17 sparkle colors. Some of the fun colors include Ketchup Red and Mustard Yellow, Nautical Blue and Totally Teal, and Pink Flirt Glitter and Emerald Envy Glitter. The product is available in a variety of opaque, solid colors in a matte finish plus several colors in gloss. The color palette is consistent with select Siser EasyWeed® colors.

EasyPSV® Starling™ by Avery Dennison is a high-quality, colorful vinyl material that offers excellent cutting and industry-leading weeding for all craft and commercial plotter cutters. In addition, the new EasyPSV® Starling™ by Avery Dennision is dishwasher safe for up to 80 washes, far exceeding other brands that are being used today.

“We developed the EasyPSV® Starling™ product with research-based input from users to ensure a ‘customer-first’ strategic approach,” said Avery Dennison Graphics division VP/GM Mariana Rodriguez.

“Among other things, this means greater color variety, superior ease of use, and palette reliability across products.”

Other value-add features of EasyPSV® Starling™ by Avery Dennison include:

  • Dishwasher safe up to 80 washes** – for mugs, cups and designed dinnerware

  • Efficient and precise conversion on commercial and craft plotters

  • Outstanding durability and color fastness

  • Excellent UV, temperature, humidity and salt water performance, which allows the films to be used for outdoor as well as indoor applications

Intricate letters and bold shapes are ideal for party signage for birthdays, weddings and a variety of indoor and outdoor events. EasyPSV® Starling™ by Avery Dennison offers a range of vibrant colors, including glitter films, that make signage stand out to enhance a guest’s party experience.

“We understand the unique expressions crafters enjoy creating with craft vinyl. Our new crafting vinyl with Siser enhances the joy of creating DIY projects, and doing so simply with the right product and tools,” Rodriguez added.

"Our partnership with Avery Dennison combines the strengths and shared vision of two well-known brands in the marketplace,” said Siser VP-Business Development Dave Wheatley. “With Siser’s consumer-focused brand and Avery Dennison’s strengths in technology and vinyl film innovation, we believe EasyPSV® Starling™ will provide a compelling alternative for craft consumers in this space.”

“In addition to a broader color palette and superior technology, we look forward to bringing some new excitement to this market, with twice-a-year color refreshes, ongoing consumer engagement, and more,” Avery Dennison Graphics Solutions Marketing Director Abby Monnot said. "This launch is just the start of the journey.”

To learn more about the EasyPSV® Starling™ by Avery Dennison products, explore the Siser® by Avery Dennison visit graphics.averydennison.com/craftvinyl and review the lookbook online.

 

*Weeding performance claims based on Avery Dennison internal testing of EasyPSV® Starling™ by Avery Dennison calendered film against other leading manufacturers’ calendered films. Testing was completed with various colored films. Weeding performance may vary by color.

**Dishwasher safe claims based on Avery Dennison internal testing of EasyPSV® Starling™ by Avery Dennison calendered film. Dishwasher safe claims up to 80 washes; top rack; heat dry; on glass, porcelain, and stainless steel. Testing was completed with various fonts. Dishwasher safe performance may vary by font.

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.


Image © 2022 Avery Dennison Corporation. All rights reserved. Used with permission.

 

2018 Business Boot Camp Wrap Training Class Announced keyboard_arrow_down
Top 15 Vinyl Film Wraps of 2017 Revealed keyboard_arrow_down
2018 Wrap Training Class Announced keyboard_arrow_down
Avery Dennison Named as a Finalist in the 2018 EDIE Sustainability Leaders Awards keyboard_arrow_down
Nick Caminiti Crowned 2017 “King of the Wrap World” in Avery Dennison “Wrap Like a King” Challenge keyboard_arrow_down
Avery Dennison Showcases New Window And Car Wrap Films At 2017 Sema Show keyboard_arrow_down
Avery Dennison Announces Four "Wrap Like a King" Continent Wrap Kings keyboard_arrow_down
12 Regional Wrap Kings Named in Avery Dennison "Wrap Like a King" Challenge keyboard_arrow_down
Avery Dennison Makes Capital Investment in Liquid Crystal Specialty Films Developer Gauzy keyboard_arrow_down
Avery Dennison Innovation Center, Mentor USA Earns ISO 17025 Accreditation from A2LA keyboard_arrow_down
Avery Dennison Appoints Garrett Gabel, Vice President, Global Finance, Label and Graphic Materials keyboard_arrow_down
Avery Dennison® Launches Ultra-Conformable PVC-Free Film for use on Textured Surfaces keyboard_arrow_down
2017 Wrap Like A King Challenge Announcement keyboard_arrow_down
Avery Dennison® Launches New Website keyboard_arrow_down
Avery Dennison Appoints Nick Tucci, Vice President and General Manager, Label and Graphic Materials, North America keyboard_arrow_down
New Graphics Materials Production Facility keyboard_arrow_down
Avery Dennison Completes Acquisition of Hanita Coatings keyboard_arrow_down
2017 Wrap Training Class Announced keyboard_arrow_down
2017 Wrap Training Class Announced keyboard_arrow_down
Avery Dennison® Certifies 79 Car Wrap Installers in 2016 keyboard_arrow_down
Avery Dennison with Apex on Wind Energy PPA; Advances Towards 2025 GHG Reduction Goal keyboard_arrow_down
Avery Dennison with Apex on Wind Energy PPA; Advances Towards 2025 GHG Reduction Goal keyboard_arrow_down
King of the Wrap World Champion keyboard_arrow_down
Regional Wrap Like a King Winners Announced keyboard_arrow_down
Avery Dennison® Acquires Ink Mill Corporation keyboard_arrow_down
Avery Dennison Appoints Nick Tucci, Vice President, Sales, and Patricia Hubbard, Vice President R&D Materials Group North America keyboard_arrow_down
Supreme Wrapping Film Outperforms Competitors keyboard_arrow_down
New ColorFlow Iridescent Film Colors keyboard_arrow_down
Avery Dennison Completes Acquisition of European Business of Mactac from Platinum Equity keyboard_arrow_down
Wrap Like A King Challenge is Expanding keyboard_arrow_down
Avery Dennison Launches New Supercast Films keyboard_arrow_down
Avery Dennison to acquire Mactac Europe keyboard_arrow_down
New Wall and Car Wrap Films at ISA Sign Expo keyboard_arrow_down
New Digital Wall Graphic Films keyboard_arrow_down
New Vehicle Wrap Film Colors keyboard_arrow_down
Avery Dennison® Materials Group Names Hassan Rmaile Global Vice President, R&D keyboard_arrow_down
Certified Car Wrap Installers keyboard_arrow_down
Car Wrap Training Workshops keyboard_arrow_down
Top 15 Wrap Films Projects keyboard_arrow_down
Digital Color Graphics & Vinyl Films at SEMA keyboard_arrow_down
Avery Dennison® Certifies 14 Car Wrap Installers keyboard_arrow_down
Avery Dennison® 2015 "Wrap Like a King" Challenge Opens keyboard_arrow_down
Twenty-Eight Graphics Installers Achieve Avery Dennison® Car Wrap Certification keyboard_arrow_down
University of Michigan Solar Car Features Avery Dennison Car Wrap for 2014 American Solar Challenge keyboard_arrow_down
Avery Dennison Named Signarama Preferred Partner For Rebranding Campaign keyboard_arrow_down
Avery Dennison Graphics Solutions Holds Wrap-Off Contest At ISA 2014 keyboard_arrow_down
Avery Dennison Announces 2014 Supreme Wrapping Film "Wrap Like A King" Challenge With West Coast Customs keyboard_arrow_down
Avery Dennison Add 16 New Colors to 700 High Performance Calendered Film Series keyboard_arrow_down
Avery Dennison Adds Five Satin Finish Films To Supreme Wrapping Film Line keyboard_arrow_down
Avery Dennison Announces 2014 Car Wrap Training Schedule keyboard_arrow_down
Avery Dennison Showcases Car Wrapping Film Portfolio and Application Techniques at 2013 SEMA Show keyboard_arrow_down
Avery Dennison Car Wrapping Films Featured On More Than 25 Custom Vehicles At 2013 SEMA Show keyboard_arrow_down
Twenty Five Graphics Installers Achieve Avery Dennison® Car Wrap Certification keyboard_arrow_down
Avery Dennison and Porsche Club of America Announce Win a Wrap Contest Winner keyboard_arrow_down
Avery Dennison Showcases New Color Wrap Customization and Vehicle Protection Films at SEMA 2012 Protection Films at SEMA 2012 keyboard_arrow_down
Avery Dennison Introduces 13 New matt and Brushed Metallic Colors To Supreme Wrapping Film Line keyboard_arrow_down
Avery Dennison Joins Signarama in Supporting Habitat for Humanity keyboard_arrow_down
Modagrafics Names Avery Dennison Graphics Solutions Vendor of the Year keyboard_arrow_down
Sixteen Graphics Installers Achieve Avery Dennison Car Wrap Certification keyboard_arrow_down
Defending Champion University of Michigan's Solar Car Features Avery Dennison Vehicle Wrap in 2012 American Solar Challenge keyboard_arrow_down
Avery Dennison Sponsors Society of Environmental Graphic Design (SEGD) 2012 Global Design Awards Presentation keyboard_arrow_down
Avery Dennison Introduces Supreme Wrapping Film in more than 30 Colors and 3 Finishes keyboard_arrow_down
Graphics Installers Achieve Avery Dennison Car Wrap Certification keyboard_arrow_down
AVERY DENNISON ADDS NEW DIGITAL WINDOW PERFORATED FILMS AND OVERLAMINATES keyboard_arrow_down
AVERY DENNISON ANNOUNCES 2014 SUPREME WRAPPING FILM “WRAP LIKE A KING” CHALLENGE WITH WEST COAST CUSTOMS keyboard_arrow_down
AVERY DENNISON OPENS VOTING FOR 2014 WRAP LIKE A KING CHALLENGE keyboard_arrow_down
Vinyl Vehicle Wraps Promotion at SEMA keyboard_arrow_down
Car Wrap Winner Announced keyboard_arrow_down
AVERY DENNISON® ANNOUNCES 2015 CAR WRAP TRAINING COURSES AND SCHEDULE keyboard_arrow_down
Top 10 Vinyl Graphics & Films keyboard_arrow_down
Avery Dennison Launches 3 new Car Wrapping Colors keyboard_arrow_down
Justin Pate Custom Car Wrap Colors keyboard_arrow_down
Hi-Tack High Performance Adhesive keyboard_arrow_down
Avery Dennison Names Georges Gravanis President, Materials Group keyboard_arrow_down
Wrap Like a King Challenge keyboard_arrow_down
High Gloss Car Wraps keyboard_arrow_down
Luxury & Exotic Car Wraps keyboard_arrow_down
Regional Wrap Like a King Winner keyboard_arrow_down
Avery Dennison® Hosts Richard Petty and Ryan Friedlinghaus During 2015 SEMA Show keyboard_arrow_down
Wrap Like a King Challenge Winner keyboard_arrow_down
High Performance Adhesive for OEM Graphics keyboard_arrow_down
Avery Dennison Promotes Graphics Solutions Business Leader keyboard_arrow_down
Avery Dennison Joins Call for "Strong Step Forward" at Paris Talks keyboard_arrow_down
Avery Dennison to Acquire Hanita Coatings keyboard_arrow_down
New Cut Vinyl Film Portfolio Announced keyboard_arrow_down
Avery Dennison Recognizes Suppliers at Fifth Annual Global Awards Ceremony keyboard_arrow_down
New Colors of Conform Chrome Accent Film Announced keyboard_arrow_down
Art and Technology Collide at Design Week with the Unveiling of Ground-Breaking Vela™ Digital Material keyboard_arrow_down
NYCxDesign Week Star Attraction is a Nine Foot Tall Glass Cube keyboard_arrow_down
2018 Bright New Things Competition Winners Announced keyboard_arrow_down
Experience Art and Technology Colliding at NYCxDesign Week with an Industry-First Installation in Times Square keyboard_arrow_down
Avery Dennison Introduces New Colors of Film for Conform Chrome Series keyboard_arrow_down
NEED TO KNOW keyboard_arrow_down
2018 Wrap Like A King Challenge Opens keyboard_arrow_down
Shareable Moments On Social Drive Sales keyboard_arrow_down
Introducing Four New Gloss Pastel Colors of Supreme Wrapping Film keyboard_arrow_down
Avery Dennison Joins the Plasticity Partner Program, Led by Ocean Recovery Alliance keyboard_arrow_down
Avery Dennison Launches New Series of Reflective Films keyboard_arrow_down
Rochambeau x Aaron Curry at The New Museum, Powered by Avery Dennison keyboard_arrow_down
Avery Dennison and Outernets Create the Future of Window Shopping Shop.org, Las Vegas keyboard_arrow_down
2018 Wrap Like A King Regional Wrap Kings Announced keyboard_arrow_down
Avery Dennison Announces Continent Wrap Kings in 2018 “Wrap Like A King” Challenge keyboard_arrow_down
MetroWrapz Wins 2018 “King of the Wrap World” Crown keyboard_arrow_down
Introducing Avery Dennison SPF-XI Supreme Protection Film keyboard_arrow_down
Business Boot Camps Announced for 2019 keyboard_arrow_down
Avery Dennison named to Barron's 100 Most Sustainable Companies list for 2019 keyboard_arrow_down
Avery Dennison Recognizes 2019 Suppliers of Distinction at Global Awards Ceremony keyboard_arrow_down
Avery Dennison Names Robyn Buma Vice President of Global Procurement keyboard_arrow_down
Avery Dennison Wins 2019 Innovations in Sustainability Award keyboard_arrow_down
Avery Dennison Names Winners of Annual Global Supplier Awards keyboard_arrow_down
Avery Dennison® Introduces Six New Supreme Wrapping™ Film Colors and Textures keyboard_arrow_down
Oshkosh Outdoor Mural Art Gallery keyboard_arrow_down
Rebrand Transit Van to Serve as Mobile Food Pantry keyboard_arrow_down
Design-a-Bus-Wrap Art Contest keyboard_arrow_down
Avery Dennison® Launches Supreme Defense™ Gloss Paint Protection Film keyboard_arrow_down
New Gloss Supreme Wrapping™ Film Colors keyboard_arrow_down
Avery Dennison® Graphics Solutions Announces Change to 2021 Wrap Training Classes keyboard_arrow_down
Skin Cancer Awareness Press Release keyboard_arrow_down
Dusted Crystal Press Release keyboard_arrow_down
Dusted Crystal Press Release keyboard_arrow_down
May is Skin Cancer Awareness Month keyboard_arrow_down
Avery Dennison® to Partner with Siser® keyboard_arrow_down
Announcing New Supreme Wrapping™ Film Training Class in Spanish and 2023 Training Schedule keyboard_arrow_down
Avery Dennison® Named as Newest Member of Vinyl Sustainability Council keyboard_arrow_down
Announcing Siser® by Avery Dennison Crafting Vinyl keyboard_arrow_down
New Digital Overlaminate Max Series keyboard_arrow_down
New Celestial Satins Supreme Wrapping Film™ Colors keyboard_arrow_down
Retail Launch of EasyPSV® Starling™ Vinyl Film keyboard_arrow_down
2024 Training Schedule Announced at SEMA keyboard_arrow_down
Avery Dennison® Achieves +Vantage Vinyl™ Verification keyboard_arrow_down