As a world leader in graphics, we understand the critical role we play to promote and inform during these uncertain times. At important touchpoints, we offer materials to our customers, in order to reassure and reduce harm.
Get your walls and floors speaking with graphics
We are seeing crowds congregating at essential businesses like markets, supermarkets, transportation, healthcare facilities. How do we communicate to the public to ensure they are practising social distancing or finding their directions during this unprecedented time?
Let us look at some of the key points that you need to plan before you get emergency graphics installed at your locations:
- Educate, educate, educate: You can look to us to help spread awareness about ever-changing but critical messages. Through high-visibility communications, we ensure essential businesses such as pharmacies, grocery stores, healthcare facilities, gas stations, transportation companies and more use signage for informational and directional applications.
- Define the objective: Your objective can be to put constant precautionary reminders to customers (e.g. practise good hygiene at restaurants) or simply to encourage visitors to maintain spatial considerations at an important point like the payment counters. Defining it at the beginning will help you plan for the below.
- Identify the strategic locations for application: Once the objective has been finalized, it is always a good idea to scope out the locations. Floor graphics are definitely an attention grabbing way to communicate to people who are queuing for their turns. Wayfinding signages at entrances / exits are good for directing traffic to avoid bottlenecks. At critical areas such as cluster zones undergoing disinfection, dedicated Covid-19 healthcare screening locations, messages such as “STOP”, and “DO NOT ENTER” must be visible day or night to convey restrictions.
Below are 4 types of emergency graphics products recommended by Avery Dennison:
1.Floor graphics
Supermarkets and facilities have zones and areas that need safety floor markers to give people proper direction and remind them of hazards in the area. Managing foot traffic is always easier if you have floor graphics to guide the way. DOL 6000 overlaminate in combination with MPI 3000 from Avery Dennison is an ideal solution for excellent wear and tear resistance, especially in heavy foot traffic areas.
