MELBOURNE, Australia, July 10, 2018 - Avery Dennison Graphics Solutions announced the opening of its annual “Wrap Like A King” Challenge. This year’s vehicle wrap competition runs from July 9 through September 14, 2018, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the “King of the Wrap World.”
Wrap installers from 53 countries across the globe can submit commercial, full print or colour change wrap projects to be judged to win thousands in prizes. The prize packages for 2018 are worth a combined total of over US$30,000, which will be spread out among Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.” Over 150 installers entered the Challenge in 2017.
“Australia and New Zealand have blown away the competition since the region was added to Wrap Like A King two years ago and we can’t wait to see even more astonishing creativity this year,” said Jordan Leach, business manager, Avery Dennison Graphics Solutions, Australia & New Zealand. “We look forward to once again demonstrating this region’s commitment to innovation on a global scale.”
Including Australia and New Zealand, the participating nations come from twelve geographic regions across Japan, South Korea, the United States, Canada, and Europe. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping™ Film, the Conform Chrome series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.
Wrap Installers can read the full official rules, judge bios and prize information and submit their entries on the “Wrap Like A King” Challenge site.
The 12 Regional Wrap Kings win almost US$2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will go on to battle for royalty on their continents, North America, Europe, North Asia and Australia/New Zealand, and the overall winner will be chosen by the judges as the best in show and crowned the “King of the Wrap World” at the 2018 SEMA Show, October 30 - November 2, 2018 in Las Vegas, NV.
The “King of the Wrap World” grand prize package is worth almost US$5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.
For more details of the Avery Dennison® Supreme Wrapping™ Film, please visit graphicsap.averydennison.com.
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About Avery Dennison
Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labelling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.
A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphicsap.averydennison.com.
Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.
Media Contact:
Sui-Ching Low
suiching.low@ap.averydennison.com
+65 6430 7075